MrBeast Theme Park: Key Findings
MrBeast’s 45-day theme park, Beast Land, opens today in Riyadh, converting his famous YouTube stunts into real-world attractions that fans can experience.
The creator economy is projected to grow to $500 billion by 2027, giving creators the scale to extend their IP into the real world.
Riyadh Season hosts the installation as part of Saudi Arabia’s push to reach global entertainment status, aligning MrBeast’s fanbase with the country’s tourism strategy.
The world’s biggest YouTuber is about to find out if his fans will show up in real life.
MrBeast announced last week that he’ll be opening a pop-up theme park in Riyadh.
Beast Land, a 45-day theme park based on his hugely popular YouTube stunts, will run from November 13 to December 27 at Riyadh Season 2025.
Beast Land’s attractions include Tower Siege with catapult-launched balls, Drop Zone trap doors, and Air Mail zipline targeting.
Two roller coasters, a 165-foot bungee jump, and rides like Sling Shot complete the lineup. The park will be open from 4 p.m. to 12 a.m.
With the creator economy hitting $250 billion in 2024 and heading toward $500 billion by 2027, his timing is ideal.
Over 200 million creators worldwide are now competing for attention, which makes real-world experiences one of the few ways left for them to cement their unique identities.
The Creator Economy Meets Destination Marketing
Born Jimmy Donaldson, MrBeast is known for his huge giveaways, stunts, and challenge videos that often mix chaos with kindness.
He’s the most-subscribed creator on YouTube with over 450 million followers and has built an audience that treats his projects like global events.
This kind of reach makes him one of the few online creators who can launch something as ambitious as a theme park and expect real crowds to turn up.
In this case, MrBeast gets to launch an experiential marketing campaign without building permanent structures, testing out how it’s received to learn if he can actually build one in the future.
At the same time, Riyadh gets a viral creator to help with its tourism push.
Last year, Saudi Arabia hit 100 million visitors faster than expected and is on a mission to become the world’s top entertainment destination.
When asked why he chose to place Beast Land in Riyadh, he noted its strategic placement in an X comment:
“Middle of the world because a majority of my audience is outside America and we have a big Middle Eastern fan base. Wanted to give them a chance to participate!”
Tickets for Beast Land start at $7 just to get in, $25 for a few rides and challenges, and $66 for the full experience.
Then there’s merch, food, and everything else fans will spend on once they’re inside.
This tiered approach is a smart move that shows how creators can make money from real experiences, rather than just from ads or sponsorships.
This is also a part of a bigger trend happening right now.
According to research from PQ Media, companies spent $128.35 billion on experiential marketing in 2024.
More notably, three out of four Fortune 1000 companies promised to spend more in 2025.
At the same time, creators are earning less from brand deals and more from selling directly to their fans.
With Beast Land, MrBeast is basically testing whether people who watch him for free will actually pay to step inside his world.
For agencies, it shows how experiential work can offer creators a steadier path to revenue than digital views alone.
- Creators are IP brands building worlds: MrBeast has been licensing his universe so more of his fans can join, and this is a huge step in his strategy.
- Temporary beats permanent: The pop-up can pull in more engagement than years of traditional partnerships without actual infrastructure commitment.
- Experience becomes the engagement metric: Physical attendance proves a deeper connection than views or purchases.
These strategies show that if brands don’t balance reach with a good concept, fans will definitely notice, and this can hurt authenticity.
Our Take: Is This Genius or Just a Money Grab?
When I look at Beast Land, I see it as a six-week test of what happens when a major creator asks fans to pay instead of just watching from afar.
The ticket tiers reflect how people behave online, with some browsing, some engaging, and some going all in.
It flips the usual model, with people paying to step inside a creator’s world instead of the other way around.
If it’s a success, it will show that the real value isn’t the videos or merch.
Rather, it’s giving MrBeast’s fans a world they actually want to be part of.
In other recent news, Pizza Hut turned Gen Alpha’s viral “6-7” meme into a 67-cent boneless wings deal, proving how fast brands can turn online humor into real-world experiences.
Want to bring concepts like Beast Land to life for your brand?
Our directory of top experiential marketing agencies can connect you with teams creating immersive, attention-grabbing campaigns that people want to participate in.